Trends predict a future that seems feasible right at this very moment.
That seems possible right now.
Trends predict incremental change.
But what they never predict are the game changers.
Trends never predict radical change.
Simply because radical change is unpredictable.
That's what makes it so radical and disruptive...
Trends also don't predict things like the iPhone.
Because these things aren't even considered trends.
They're just a combination of existing things that were already out there.
They are yesterday's news.
So what do trends really predict?
They predict that some companies, websites and media conglomerates are going to spend a lot of time, money and resources on these things...