Most people show up right before they have something important to say.
Before they have something important to show.
Or something to sell.
Turns out that when you only show up right before you want people to buy, watch, listen or read, then no one is going to end up buying, watching, listening or reading.
Simply because people don't know you.
Or already forgot about you.
Or don't trust you.
Or simply don't care about you...
So if you want people to buy, watch, listen or read your stuff you've gotta start showing up a long time before you deliver that important message or that important work.
As a matter of fact you've gotta start showing up before you even know what that important message or work is going to look like...
[Related: I stopped giving a shit a long time ago]