If all you do is to put yourself out there, if all you do is to put your work out there, then it will always feel soulless.
Sooner or later.
One of the most important things, one of the things that barely anyone ever talks about is the “why” of putting yourself out there.
The “why” of putting your work out there...
By the way, this doesn't just apply to putting your work out there.
It applies to pretty much everything in life...
So why do you even put your work out there?
What's the purpose of it all?
What's your goal?
What's your why?
Why do you do what you do?
It's sounds simple.
And straight forward.
Still, that's one of the things that most of us tend to skip.
Because it's hard.
It's hard to answer that question.
It's hard to define your why.
And then to execute on it.
Over and over again.
No matter what.
And it's a lot easier to just put yourself out there.
It's a lot easier to just register that domain and put your work out there.
It's a lot easier to just hit that publish button.
Or that send button.
What's a lot harder though is to define your why.
And I'm not talking about making more money.
Or getting more clients.
Or selling more of your stuff...
Why are you really doing what you're doing?
And because it's gotten so easy to just put your work out there, both technically and financially, we don't even have to think about all of these things anymore.
We just skip them and get started right away.
Without ever answering the hard questions.
And then we just stop.
Because it feels soulless.
Because it feels just like every other thing that we put down on that list, that list that's already full with dozens of other things that feel soulless.
It'll feel just like every other soulless job where all you do is to trade your time for money.
The only difference is that when you put yourself out there, when you create things, you won't get paid at the end of the month. For a very, very long time.
That's the reason why so many people give up.
Because it feels like there is no reward.
But the only currency you'll ever get paid when you put yourself and your work out there is that you'll get closer to achieving your why.
And when you don't define your why, then you'll never get closer to it.
And then it'll always feel like there's no reward.
And then you just stop.
So what's a great why?
What's a great "why" to have in life?
I don't know.
That's the hard part.
That's the part that only you can answer.
And no one else...
[Related: I stopped giving a shit a long time ago]