Seth Godin stands for consistency.
James Altucher stands for brutal honesty.
Gary Vaynerchuk stands for authenticity and practicality.
Tim Ferriss stands for lifestyle experiments.
Ryan Holiday is the guy who read hundreds of books and then wrote a few books.
And the list goes on and on and on.
Whenever I think about some of these folks, they all own a word or two in my head.
I don't really know how exactly it got there. It's just there.
But that's how I remember them.
And they all own a few words in my head that I admire.
That's the real reason why I remember them.
Why we remember them.
They all stand for something powerful.
Something to look up to.
So how do you own a word or two in people's heads?
By committing and executing on it.
Every single day. Over and over again.
So what do you (want to) stand for?
What words do you want to own in people's heads?
I know. It's a tough question to answer.
And it's easy to skip it. Or to avoid it.
But it's probably the most important question to ask yourself...
[Related: I stopped giving a shit a long time ago]