Sometimes I write good stuff. Sometimes I write bad stuff.
Sometimes I'm proud of my work. But most of the time I'm embarrassed of it.
Sometimes I feel good about it. But most of the time I feel not so good about it.
But over the years I learned that it doesn't really matter.
What matters is that you keep moving. No matter what people say. No matter what that voice in your head says. I can hear it right now while I'm writing these lines.
And you know what? I just don't care about it anymore. I stopped giving a shit a long time ago.
The real challenge is to save up some of that positive energy from when it was good so you don't run out of energy when it's bad.
And trust me it's ALWAYS going to be bad. Sooner rather than later. More often than it'll be good. No matter what we're talking about. And I'm not a pessimist. I'm just a realistic optimist. Does that even exist..?
The only way to keep pushing is to it keep doing your thing. No matter how good or bad. You should never stand still for too long. Because it's so much harder to get going again.
So what's better? Quantity or quality?
Honestly speaking, I'm not so sure anymore. We live in a time where you could create one of the best pieces of work that has ever been created but if you don't have an audience no one is ever going to notice.
So how do you build up an audience?
I don't know. But what worked for me, the thing that worked for dozens of other people out there is consistency. To show up more often than anybody else. And the longer you're around, the harder it'll be to ignore you. It's that simple.
Seth Godin has been putting out one blog post for the past 10 years or so. Gary Vee puts out I don't know how many pieces of content a day. Same with Tim Ferriss. Or James Altucher. And all the other usual suspects.
At the end of the day it all boils down to brutal consistency. Over a couple of years. That's also the only way to get better. The more often you do something, the better you'll get.
Look. Not all of their stuff is a home run. Most of my stuff isn't a home run. And most of the time we just consume someone's content because we're used to it. We're creatures of habit. We gravitate to the things we already know.
And that's the only difference between people who give up and people who don't. People who don't give up keep putting themselves out there. No matter what.
As a matter of fact, the only way to be able to keep putting yourself and your work out there is to put out even more of your work, especially when you feel that that last piece just wasn't good enough. When you notice that it just didn't click.
So you don't waste time over-analyzing why it didn't click. You just gotta keep moving. No matter what. Don't waste your time analyzing. Focus on improving. And don't let that momentum fade away. Do everything you can to build up and to keep that momentum going.
And that's how you get over the bad times. By putting yourself out there more often and longer than anybody else. No matter what.
Will it work for you?
I don't know.
It works for me.
[Related: I stopped giving a shit a long time ago]