It's never too late to start...
The only thing that matters is that you start whatever it is that you want to start. And then you've gotta be patient. And consistent. And never give up. And be willing to get back up again over and over again.
And it's not about bumping your head against the wall over and over again doing the same thing. Sometimes it's about adjusting and implementing the things you've learned. And sometimes that means to do something else. To stop what you're doing right now. Even if it's just for a short while.
If no one reads your stuff after 5 months of writing consistently good stuff then it''s about figuring out why no one even notices. Then it's maybe about figuring out how to build your audience online first. Authenticity and telling the truth won't get you anywhere if you don't have an audience.
Writing and they will come doesn't work. Just like build it and they will come doesn't work. Or create it and they will come doesn't work.
If no one listens to your podcast, buys your books, your products or what not then it might be a good time to figure out why no one is buying or listening. Maybe the demand is just not there. Maybe you've gotta learn how to build up the demand first. Maybe you've gotta learn how to sell.
There are many maybes. Hundreds. Heck, thousands. And you've gotta figure out your maybe. Otherwise you might not be able to keep doing what you're doing right now.
If the numbers on your bank account get smaller and smaller maybe it's time to go and work for someone else for a while and earn some money so you can sleep again at night.
Look. Over the past 7 years I've done so many different things. And none of these things ever really worked out. But every little thing I did lead to the next thing. And then the next thing. Until this thing right here happened.
While I was still studying I started and failed at building a company. At the same time I was also teaching English. Then I went back to Germany and started working for a big corporation for about two years. Then I quit my job to write a book.
And that book lead to a speaking tour I organized myself across Germany. I sent dozens of emails to people who didn't know me and who I didn't know. And this again lead to a self organized tour through Central Eastern Europe. And a total of 7 more books. This one right here is the eighth.
I was trying to figure out how to build an audience. How to build up demand for what I was doing. Because I've learned the hard way over and over again that create it and they will come just doesn't work. No matter how good your product or service. I've had to learn the basics. And then master them.
I also started 10 or so different websites. Some of them were making some money. Some of them didn't. I stopped working on all of them. But I learned how to create websites. How to send traffic to a completely new websites. How to build an audience from scratch. And many more things.
And that's what it's really all about. It's about figuring out what works and what doesn't. It's about figuring out how you can achieve your three things. And once you're there, once you're able to live your life according to your three things you can move on to the next thing.
What next thing?
Well, the thing that comes next.
The thing that you'll do next.
The thing you don't know about yet.
The thing I don't know about yet.
And that’s the beauty of it all.
There will always be something next.
Something more exciting.
As long as you allow that something next to happen…
[Related: I stopped giving a shit a long time ago]