We're really good at creating systems. Or products. Or contracts. Or agreements.
We're really good at creating those things. We know how to make sure they're logical. Perfect. And rational.
We're good at creating systems and things that work. That should work. At least in theory.
But what we're not so good at is taking the user of those systems or products into account.
We create all of those things assuming humans will act perfectly rational. But they don't.
Humans usually don't follow any logic. We never do what the theory says we should be doing.
Humans don't behave rationally. We do whatever we want to. No matter if it makes sense or not. No matter if that system, product or whatever might improve our lives. Decrease our risk. Or help us make more money.
What we follow instead, what really makes and shapes our decisions are our experiences. Our past. The things we've done. The things we've heard. The things we've read.
Decisions are not so much logical. They are mostly emotional.
One person might agree to that „perfect“ contract, whereas the other person might completely disagree.
They both have a different set of experiences. A different background. A different way of thinking. Which will always lead to different decisions. Emotional decisions. And not logical decisions.
And that's the real challenge.
It's not so much about creating something perfectly rational or logical. The real challenge of creating any type of contract, system, product or service is to take the human factor into account.
As a matter of fact, the human factor is even more important than the product, system or agreement itself.
You can come up with some of the best solutions that work really, really well in theory but if they don't take real human beings into account they will probably not even survive the first contact with the real world.
Don't forget that..
Watch today's video here: http://bit.ly/1S9tXe3