We all shoot for easy. And when we all shoot for the same thing, the easy thing, then the greatness of doing that thing is split among everybody who’s shooting for that same thing.
Until there’s no greatness left. Until there’s only mediocrity left.
And when everybody shoots for the same thing, our stories become the same.
And when our stories become the same, we all become the same.
And then we lose our uniqueness.
A great story told once is the most amazing thing ever.
A great story told over and over and over again just gets boring.
So next time you don’t know what to do, try to think about your story.
Try to remember what happens if it’s easy..