I actually don’t know how to stand out.
But I know how to not stand out.
You will not stand out when you’re obsessed with your analytics.
When you look at your data day and night.
Because then you’ll freak out. Sooner or later.
Because the data will ALWAYS give you things to worry about.
And when you worry about too many things you’ll end up thinking that something is wrong.
That the way you write is wrong.
That the way you talk is wrong.
That the way you think is wrong.
Or that something is wrong with you.
And when you worry too much, when the data tells you that only 2% of the people finish reading your posts, finish watching your video or finish listening to that podcast you’ve just published, you’ll want to increase that number.
To please more people..
What’s going to happen though, what’s going to happen when you try to please everybody, when you try to increase those 2%, is that you’ll end up pleasing no one at all.
What’s going to happen is that you’ll lose your true voice. Your authenticity. And everything you stand for. You’ll end up watering down your message.
And then you’ll sound like everybody else who sounds like everybody else trying to please everybody else.
And then you’ll even end up losing your 2%. Your true fans. The ONLY ones that could have helped you to spread the word. To get your message delivered to more like minded people.
And that’s how you stand out. By focusing on your 2%. By focusing on your true fans. By ignoring the data and by being yourself. And by not trying to be someone you’re not.
Sure, being yourself and getting your voice heard takes time. A hell lot of time indeed. Because the only thing that works is to focus on a very small group of people. The 2%. The 2% that will help you to spread the word.
And if you don’t have any true fans yet, you need to have patience. You need to have patience while being yourself and talking in your own true voice. And not in someone else’s voice.
Because everybody else’s voice is already taken..
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[Related: I stopped giving a shit a long time ago]