A while ago I said that people shouldn't write on Medium.
And because I love to prove myself wrong I was trying to push Medium to the limits over the past 30 days. I wanted to see what's possible and what's not.
So after one month of publishing all sorts of stuff on Medium I was able to boost my views from 2k a to 25k+.
And analyzing those posts and comparing them to the posts that did not do so well to figure out what made these posts “went viral”, I found out something really interesting. Something no one usually talks about.
It is absolutely totally and 100% safe to say that it's absolutely and totally random.
There is no pattern. There is way to predict what kinds of posts will do well and what kinds of posts won't do well. It's just pure luck. Going viral is totally random. And unpredictable.
That's what it is. There is no secret sauce to writing viral posts. There never has been and there never will be. Well, maybe if you're Gary Vaynerchuk or James Altucher and have millions of followers. Then everything will go viral.
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And the only posts that might have a bigger chance than other posts (from regular people) are posts telling people how to go viral. Just like this post right here.
Still, no one is able to predict the future. Or people. Or their reactions.
And everybody who's trying to predict the future, everybody who's trying to tell you how to go viral does it to go viral herself. Period. Or they want to find a way to get people to click through to their website. Or buy one of their products.
Just like this post right here.
The thing about all of these posts is that what worked in the past will most probably never ever work again. Because as soon as the information goes public it doesn't work anymore.
It's like insider trading.
The moment everybody has access to this kind of information it doesn't work anymore. It's not hot anymore. People have already cashed out and made millions.
And yes, I have shamelessly been plugging links to the posts that already had hundreds of recommendations.
Because that's how these viral posts work. You link back to all sorts of other posts to get even more clicks, recommendations, shares or whatever.
Ok. I'm exhausted now. That's all I can write about how to write viral posts for today.
Oh yeah. One more thing. The only thing that REALLY helped me to create a buzz was to publish at least one article a day. For 30 days.
I guess it all adds up.
Will this post go viral? No. Probably not.
Because the truth usually doesn't spread as well as the stuff people want to hear or read about.
But then again. Who am I trying to predict the future..
[Related: I stopped giving a shit a long time ago]