Forget about it. You'll never build the next Facebook. Or the next Google. Or the next WhatsApp. Or the next whatever. Chances are that I won't either. As a matter of fact, I'm sure that I'll never build anything interesting.
These days, people are so obsessed with trends. People read so much stuff about what's going to be the next big thing. Where industries are heading to. How to be like Steve Jobs. How to build a unicorn. And a lot of other BS.
The truth is that none of this will help you at all. None of this will help you to find the next big thing. To build the next unicorn. Or to become someone you're not. The only people this stuff really helps are the folks writing about it. But that's already about it.
Everybody is trying to predict the future by looking at made up trends and statistics. And then everybody is trying to seize their opportunity. Everybody hunts down their luck by building the same thing 7bn other people are trying to build.
Things that are based on pure guesses. Things that are based on some made up numbers from some analysts trying to predict the future. While making up those numbers they giggle and laugh about the people who believe in what they say and write.
People are trying to predict the market size of a market that doesn't even exist yet. People are trying to predict customer behavior. It's just ludicrous. No one is able to predict anything anymore these days. Predicting the future never really works.
Look at Facebook. They started in a market that seemed completely saturated with Friendster, MySpace and the likes. Still, they pulled it off. Analysts were laughing at them when they started. People tried to predict the future and failed miserably. People started taking their own drugs and started believing in their own made up statistics.
The same holds true for Google. I can still remember those days when I hung out at my buddies place and we were trying to find porn with a search engine called alltheweb.com. It didn't really help that we only had a 128kb/s ISDN pipeline. Still, Google pulled it off and took over the entire search engine market that seemed saturated. Have you even heard of alltheweb?
Or WhatsApp. Who could have predicted that a small app might revolutionize the entire messaging industry (and kill telco margins)? Right, no report, analyst or mega trend predicted any of this.
So what's my point here?
My point is that if you want to start something remarkable, you have to do something remarkable.
You have to do something no one else is doing. You have to think like no one else is thinking. And consuming the exact same stuff day in day out that everybody else is consuming won't really help your case.
You'll end up being like everybody else. You'll end up thinking just like everybody else is. You'll end up building the exact same stuff everybody else is building. You'll ultimately be competing with everybody else who is competing with everybody else.
But you won't end up building something truly remarkable. You won't end up building the next big thing. You won't end up building the next Facebook.
What you might end up building is the next Tinder or AirBnB for whatever..