Seth Godin once famously said that we're never going to outgrow our need for information. I believe that this is still true. But it misses an important point. It misses that every information we consume will take over some of our brain's bandwidth. Some of its capacity.
Unfortunately, our brain's bandwidth is very limited. And with every new piece of information we swallow, we're taking away a few hundred brain cells that can not be used to create ideas anymore. The more information we consume, the less capacity we will have to come up with our own ideas.
Living in an era where ideas are more important than anything else, the constant binge consumption of information does not only take away our time, but it also kills our creativity. It kills our ability to come up with our own ideas. With new ideas.
And to be able to spread our ideas we need to come up with even more ideas. In the long run, the constant consumption of information kills innovation. The more information we consume, the more we're painting a certain picture of the future. A picture where really innovative, new and creative ideas don't have a space anymore.
The more information we consume, the more our ideas become the same. The more we all become the same. The more we kill diversity. And the less likely it is that we'll come up with some truly unexpected and innovative ideas..
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