It's about who knows about you.
About you, your ideas and what you stand for. Usually, the weaker the ties, the better.
Don't believe me? You don't have to. If you're following me and you read this, you might already understand what I mean.
I barely know anyone. I probably don't know you. And you probably don't know me either. But as you're reading this, chances are quite high that you know about me and my ideas, even though you've never met me before.
And that's why I love Facebook, Twitter, Quora and all the other social media platforms.
If you know what you're doing, you barely have to know anyone. And you barely have to leave your apartment anymore. You barely have to go to any networking BS anymore and waste your own and other people's time.
And that's something very interesting. Because a lot of people will tell you that it's about who you know. But this thought alone is already quite limiting. You'll only be able to know a very small group of people.
And how do you even start getting to know those people? You don't. Instead, you simply start spreading your ideas. And then you need to make sure that people get the chance to know about you. To find out about you.
And here's the cool thing. Once people know about you and they start seeing that other people they know, also know about you, they will start to trust you and see you as someone trustworthy. And then you'll be invited to all sorts of things.
Funny enough, at one point, you'll end up “at the top of the food chain of artificial importance" even though you're a nobody. Happened to me. Many times already.
And that' the beauty of all of these platforms. If you spread your ideas properly, consistently and are persistent enough, they will allow you to pretty much scale yourself.
Don't believe me? Just try. Most of the stuff can easily be reverse-engineered by looking at the things that I do and did. It's all out there. Here's a hint.
And the more ideas you spread, the more people you'll reach and the more people will find out about you. If you get your ideas and thoughts out there, instead of keeping them for yourself, people will be able to find out about you while you sleep, while you're out for a walk or while you read a good book.
Whereas if you try to build a web of ties through networking or sending out CVs, you'll be the bottleneck. Always. You'll never be able to scale yourself.
So stop obsessing about who you know and instead start spreading your ideas and give people the chance to know about you. To find out about you. About your ideas, who you are and what you stand for.
Start scaling your ideas. And yourself..
[Related: I stopped giving a shit a long time ago]