Every day we're exposed to 2000+ marketing messages.
1600 apps are launched every single day.
Hundreds of companies are registered every day.
And it gets more every single day.
Simply looking at these numbers it becomes clear that launching a product isn't enough anymore.
The competition for your prospect's attention is just way too tough.
It also becomes clear that simply having an innovative product or idea isn't a guarantee to reach your customers anymore.
The noise is just too loud to even get noticed.
No matter how innovative your product.
No matter how many problems you solve.
I'll go even so far to say that it doesn't really matter anymore how innovative your product is.
What matters a lot more is your strategy on how to reach your customers. Your go-to-market strategy.
Your strategy that will make people:
Notice that you even exist.
Download and use your app, service or product.
See you as a trustworthy entity.
Want to interact, engage and ultimately put money in your pockets.
And that's where you really have to be innovative and creative.
That's where you have to make your brain sweat.
That's where you need to come up with ideas that will make your prospects pull (instead of pushing them).
It's tough. Really tough.
And that's why so many people try to ignore it.
That's why so many great and innovative ideas and products fail.
[Related: I stopped giving a shit a long time ago]