A few days ago I stopped working on a website I've been working on for a few months now.
It had a few hundred visitors and sign ups started trickling in as well. A few, first good indicators that it might work.
But then I stopped.
It wasn't like I stopped from one day to another. No, not at all. It was more of a subtle process that crept its way into the project without me really realizing it.
It all started when I was sick for a few days. So I decided to not work on it for a day. And then the next day.
And then, the following day, when I was back on track, I also decided to not work on it. I actually don't even remember why I didn't work on it or what kind of excuse I came up with.
And then another day passed and I didn't do anything. And then another.
And with the days passing I came up with more and more excuses to stop working on it for good.
Excuses, such as:
The competition is too big anyways.
The market is already saturated.
I don't have a unique selling point.
I'll never be able to monetize it.
- It's all useless and a waste of time.
… and a lot of other lame excuses.
Looking back at the things I've done in my life and failed at, I have to admit that they all showed a similar pattern.
Be it the project I stopped working on, the test I failed at or the broken relationships.
They all showed the pattern of me breaking the chain.
Breaking the chain of constantly and persistently producing, shipping, publishing, being grateful, appreciating or whatever that chain needed to be kept alive.
Breaking the chain will always seem like a small thing. And in itself it usually isn't such a big deal or anything to worry about.
But breaking the chain can easily build up into something a lot bigger. Into something that might put your entire endeavor at risk.
It happened to me many times.
And it all started with me believing that skipping just once isn't such a big deal.
You skip it once. Nothing happens. So you skip it a second time. And then, slowly but steadily it gets some sort of a habit. You start getting sloppy. You skip even more.
Until you end up skipping it for good and come up with all sorts of rational excuses why it doesn't make sense to continue working on it.
And that's the real danger of breaking the chain.
That's the real danger of skipping “just” once..